Hisense ULED technology crucial to race preparation and performance

SYDNEY, 21 March, 2017 — Hisense is gearing up for its third consecutive year as the Official Team Supplier for Red Bull Racing, showcasing its state-of-the-art display technology at the 2017 Formula 1® Rolex Australian Grand Prix.

The brand will supply close to 800 televisions across Grand Prix Albert Park Circuit, bringing eye popping colour, razor sharp high definition and steadfast wireless connectivity to areas such as the exclusive Formula 1 Paddock Club™ hospitality suite, and the Red Bull Racing Team garage.

Andrew Westacott, CEO of Australian Grand Prix Corporation, said that as the relationship between sport and technology becomes increasingly intertwined, the presence of Hisense screens at the Grand Prix has become a necessary tool for the enjoyment of the corporate hospitality and fan experience at the event.  

“The Hisense screens we have in place throughout our corporate hospitality and Media Centre look fantastic and are instrumental in providing our fans and media with clear displays that have the latest functionality. 

This data analysis and transfer of race statistics extends beyond Albert Park to the operations room at the Red Bull Racing factory in Milton Keynes, London, where Hisense has installed a staggering, state-of-the-art 9 x 4 metre screen to assist the team of engineers.

Andre Iannuzzi, head of marketing at Hisense Australia, says that the brand’s ongoing relationship with the Formula 1 Rolex Australian Grand Prix® and indeed the Red Bull Racing Team, is consonant with the user experience Hisense aims to deliver with their range of televisions.

“Anybody who’s ever witnessed a Formula 1 race in person will know what an unforgettable experience it is. You’re surrounded by lots of bold, vivid colours, the deafening roar of the F1 engines, and there’s a palpable, high-octane energy that really excites the senses. That, combined with the precision involved with planning the race, evokes a wonderful synchronicity with what our developers at Hisense create in a home theatre environment. It’s a partnership that very much speaks to what we’re all about as a brand,” he said.

The Formula 1® Rolex Australian Grand Prix runs 23-26 March 2017, at Melbourne’s Albert Park.